11/12/2007

Blog Like You Mean It

A Message for Writers on the Web
by Lyn Perry

I'm a reader. Just an average, middle-of-the-road, target market, regular reader. I also try to write, but the following tips are from a reader's perspective. If you're a writer, especially one who writes on the web, then these thoughts are for you.

As I tool around the blogosphere I look for interesting things to read. I know you all aren't writing for me. And that's fine. But if you are looking for your everyday, run-of-the-mill, overall blog surfer, then might I suggest you look for ways to keep me scrolling instead of clicking away?

A Short List on How to Keep My Attention, Not!
10. Punctuate. Every. Word.
9. Foget to proov for typoes.
8. always use lwr case and abrv alot
7. Capitalize random WORDS for emphasis.
6. Link successive words.
5. "Use plenty of Tom Swiftys," someone once said generously.
4. Use #!@& symbols for emotions :grin:
3. Punctuate excessively!!!!!!
2. Leave your sentences hanging...
1. Use trendy cliches, not!

Bloggers take all sorts of liberties when it comes to posting what they've written. People call it "style" - and that's perfectly all right. The 'sphere is open to everyone. It's just that some regular, keep-it-standard type of readers like me are easily annoyed and simply move on to something more readable.

My advice, if you don't want someone like me to hear what you have to say, employ most of the bad writing tips above. It's as good as not saying it. And maybe worse.