I don't care if this article was published in 1999. Little has changed. Read through it carefully as it talks about sales figures and what not. Then look for this little gem buried in a paragraph near the bottom of the page.
"Like many bestsellers -- the sales are not due to the books' literary merits. The writing is no more than adequate and the characters are as flat as the pages on which they are written."
Oh my goodness! They're inferring that MANY bestsellers, outside their NICHE market, are best sellers because of something other than the books literary merits!!! It's a wonder Christian HORROR has such a bad stigma!!! These authors write for Tyndale. They write within the context of what the CBA will and won't allow. They have a conservative evangelical worldview and write for a conservative evangelical niche market. Sure. A lot of best sellers aren't quite up to the standards of say, some other best seller, but rest assured, the literary merit of these books had A LOT to do with where they're at.
The Left Behind Series doesn't represent Christain Horror. It represents Christian Horror from a conservative evangelical worldview which means it isn't designed to appeal to the broader market. I think it should be aptly marketed as CBA Christian Horror. I think there's an identity crisis going on! Yikes! LOL